Entries by paul

Sierra Leone officially enters the Nordic tourist market

If impressions are to go by, if personal feelings are a good prognosis of what is to come, and if the purpose of the participation was to stimulate interest for visit to one of West Africa’s most attractive tourist destinations, then, by all measure, the just concluded Matka Turist Fair 2020, in Finland should be […]

Addressing Sierra Leone’s national image crisis: An imperative to present the ‘Other’ Sierra Leone with the right national images.

By Ishmael Kargbo National Images are everything when branding a destination for tourist consumption. The right images are a stimulant and an assurance for the suitability of a destination for a dream vacation. In a fierce and competitive war over tourists, no nation can be sure of attracting international audiences without the right national images. […]